Phew, what a week! We’ve finally unpacked from Outdoor Retailer, but we’re still riding the high from being there!! It was inspiring to be among so many incredible people who have created awesome products...and pretty pleasing that many of them had already heard of us! Super-ambassador Lindsey Brown was there with us to spread the Lily Love, and Ambassador Elite Krissy Moehl also came by to say “hi”. We made lots of new contacts (woot-woot!) and even more new friends. One woman came by for her first pair of compression socks...and came back for more after a couple hours of walking, haha! The event was huge and the opportunity was profound--we’re thrilled to have been there!!
3,000 half marathon runners + amazing views (including bald eagle sightings!) made for a pretty fantastic expo experience. We educated tons of runners on the benefits of compression. Many women loved the feminine touches offered in Lily Trotters' designs and said we were just the compression sock they've been dreaming about! We're calling this a 'win' and will be planning our next adventure with Vacation Races soon. Stay tuned!
With feathers freshly fluffed, her plumage perfectly puffed, our Lily bird has transformed into a stronger symbol for POWER CHICKS everywhere. When in the spotlight, you want to look your best, right? Why, she's even slipped on a pair of compression socks...to get her through her marathon days as the face of our growing brand.
Join Lily Trotters and Vacation Races in the National Park series, we’re racing through nine states and eleven spectacular U.S. National Parks in the months ahead. Our team of POWER CHICKS will be posting updates on Instagram along the trail! With the goal of promoting discovery, exploration, health, natural beauty, stewardship, well-being and creating memories, Vacation Races has partnered with the National Park Foundation to inspire runners worldwide to enjoy these national treasures. The race provides runners the experience of a lifetime with a series of events and challenges, including the option to go hiking and camping. A significant portion of each runner’s registration fees are contributed to the National Park Foundation.
Don’t forget to check out our partner The Dyrt, if you plan to camp and hike while there. They are a yelp site for camping and have great tools to help with planning. Register here and view the map showing the race destinations!