12.9% of women born in the United States today will develop breast cancer at some time during their lives. In 2020 alone, there were 2.3 million women diagnosed with breast cancer and 685,000 deaths globally. Breast Cancer is non-discriminatory and affects everyone; our mothers, our sisters, our friends and our daughters.
Every October for Breast Cancer Awareness Month, Lily Trotters runs our ‘Save The Tatas’ campaign. We discount all of our PINK styles 10% to increase awareness amongst consumers and to allow them to join us in supporting the fight against breast cancer. Furthermore, Lily Trotters donates 15% of ‘Save The Tatas’ proceeds to The DONNA Foundation whose mission is to provide financial assistance and support to those living with breast cancer and to help fund groundbreaking breast cancer research.