Numbers don’t lie. On the first day of our 30-day Kickstarter Campaign launch, we reached our goal in 6 hours, 28 minutes. It was a day of incredible emotions. Not only watching our pledges continue to climb, but also knowing we had really connected with people wanting something new in a compression sock – FASHION + FITNESS.
By our fourth day, we had exceeded our goal by 150%. When the campaign wrapped up on August 13, 2015, 503 backers had pledged $46,754.00 to pre-purchase more than 1,200 pairs of Lily Trotters! A HEARTFELT THANK YOU TO ALL!
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Lily Trotters was stoked to be behind the scenes of yet another awesome podcast by Lindsey Hein. This past Saturday, Hein interviewed star ultra-runner Scott Jurek for a live episode of "I'll Have Another with Lindsey Hein", covering his personal tips for finding motivation and re-discovering passion for a sport that requires so much. Hein was also able to chat with Jenny Jurek, Scott's wife, about her role as crew on Scott's 2015 venture to break the Appalachian Trail speed record and what this adventurous couple would like to tackle next. Get a listen of the entire live interview here and be inspired!
As I look to the new year with anticipation and excitement for where Lily Trotters is headed, it is indeed a time to reflect on all of our growth in 2018. I am so grateful to my outstanding and dedicated core team of five women helping Lily Trotters grow everyday!
Casey Szesze has recruited over 80 #unstoppable women to build our robust and active Ambassador Program - including some truly inspiring elite athletes. We are grateful to each woman for her commitment to our brand and love for our products - and to our mission to help compression go mainstream. Whether sharing their own personal accomplishments, supporting Lily Trotters at races, at tradeshows and at the events of some of our retail partners, our ambassadors representation of Lily Trotters has been impressive.
And thanks to Kim Gross and her growing team of sales reps, Lily Trotters are now for sale in over 120 retailers across the US...and growing. Stay tuned for more exciting expansion in 2019! Being selected to be one of nine finalists to even participate in Title Nine’s Pitchfest in September was such an honor. And then to have won was simply thrilling - a truly great day for Lily Trotters! We are beyond excited to be included in their upcoming Spring 2019 catalog. We can’t thank all the folks at Title Nine enough, for recognizing us and including us among such an incredible group of badass women entrepreneurs and for hosting an unforgettable and inspiring day.
To all of our customers, retailers, sales reps, partners, ambassadors and vendors: a heartfelt thank you!
Cheers and Happy New Year! Susan (Founder & Designer)
It was another great showing at The Running Event in Austin, Texas this year, and an awesome reminder of how far we've come as a company!
Kim Gross, Lily Trotters Chief Strategist, represented the team once again, joined by Leigh Kimball, Southeast Territory Manager. Together they shared with buyers what makes our signature compression special and showcased our new styles and our newest product--calf sleeves! Our dotted sleeves even made it into Running Insight's special TRE edition as one of the "hottest new products" to check out at the show. Woot-woot!
Another awesome moment was having Krissy Moehl back to our booth as one of our Elite Ambassadors (she and Kim met for the first time at TRE 2017) to interview live with Lindsey Hein for "I'll Have Another with Lindsey Hein". These two incredible women chatted all things running, coaching, and community, while Lily Trotters offered some live giveaways--like signed copies of Krissy's book. Score!
Lindsey also took time with Kim to discuss all things compression as part of Hein's Holiday Gift Guide podcast--and there were plenty of gift ideas at TRE!--so we're jazzed that people recognize us for our quality and style. That's a win for everyone!