Overcoming challenges is nothing new to Team Lily Trotters – in fact, it’s a recurring theme in our story! Faced with long production delays, Founder and Designer Susan Costa-Walston and Social Media Marvel Rachel Haskins flew to our mill in North Carolina. For two days they stood, sorted, stuffed, sealed, and mailed each and every pair of socks to our devoted Kickstarter supporters and pre-order customers. More than 1600 pairs of Lily Trotters were shipped all around the US, Canada – and even as far as Italy and Australia! The socks arrived just in time to fill many a holiday stocking, proving once again, Lily Trotter customers come first.
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Last night we happily celebrated two of our youngest sock flock members--Erica Dougherty and Alexis Champion--at a reception that honored their recent work-study experience. This past summer, these high school seniors joined us at headquarters and spent some of their vacation hard at work. These ladies had a crash course in marketing, studied up on our branding, and lent their skills to our social media and sales divisions.
This awesome opportunity--for both the young women and for us!--was part of the larger Summer Internship Program offered through Roland Park Country School in Baltimore, Maryland. Twenty-nine of their students participated in the program, gaining job skills, mentorship, and real world experience across a variety of fields.
We are grateful to have been a part of something designed to be enriching and empowering to young people, and we’re thrilled to have had Erica and Alexis as part of our team. Way to go, ladies!! Can’t wait to see what you do next. :)
On September 12, 2018 at the Title Nine Headquarters in Emeryville, California - the ladies of Lily Trotters participated in the inaugural T9 Movers & Makers Pitchfest. And, we WON!
What a day. From listening to the pitches of the eight other finalists to learning from successful female CEO's - the day could not have been more rewarding. We are so motivated to continue sharing the story of Lily Trotters and the benefits of compression after hearing from other women run brands that are making waves in the outdoor retail space.
Our pitch covered everything from WHY women should wear compression socks to what makes Lily Trotters different from other compression brands. We discussed our origin story and the progress we've made in just a few years from our uber successful KickStarter campaign to now being sold in 120 retail locations with 60+ #unstoppable ambassadors representing our brand. We felt we had a really great shot at winning but so did the 8 other finalists!
So, what's next? Well, Lily Trotters will be featured in Title Nine's Spring 2019 catalog. Keep an eye out and let us know what you think! We hope this helps spread the word on all things compression and Lily Trotters.
Phew, what a week! We’ve finally unpacked from Outdoor Retailer, but we’re still riding the high from being there!! It was inspiring to be among so many incredible people who have created awesome products...and pretty pleasing that many of them had already heard of us! Super-ambassador Lindsey Brown was there with us to spread the Lily Love, and Ambassador Elite Krissy Moehl also came by to say “hi”. We made lots of new contacts (woot-woot!) and even more new friends. One woman came by for her first pair of compression socks...and came back for more after a couple hours of walking, haha! The event was huge and the opportunity was profound--we’re thrilled to have been there!!