Socks are the main event in the August 2018 edition of Outdoor Insight - specifically best practices when it comes to selling at brick and mortar retailers. How do retailers get socks to generate substantial income and keep consumers coming back for more? A few experts, including our own Chief Strategist Kim Gross, weighed in.
Feel-good fabrics, purpose-driven products and personalized placement are all very important when it comes to sock sales. “Texture and feel are very important – this is typically an indicator of quality,” shares Kim Gross, chief strategist for sales and marketing at Lily Trotters. The brand provides retailers with free try-on socks “as we believe to love us, is to wear us,” she adds. Socks should not feel thick or bulky, and should have the ability to “slide from sneakers into work shoes,” according to Gross.
Another key indicator of whether or not a brand is going to be highly sought after in retail is if the products cater to the consumer. Does the product offer benefits for a specific sport like running or hiking while providing a certain aesthetic that aligns with that consumer group? If so, people will come in looking for that particular product. Fortunately, Lily Trotters offers beautiful compression for ANY sport and ANY season.
Read more about what Outdoor Insight has to say about socks here.