Susan Costa-Walston, founder and designer
I hear you loud and clear, ladies. You want your Lily Trotters and you want them yesterday. I am thrilled that our socks have received such a positive response before our first manufacturing run! It's been a very long road to get to where we are – over three years, to be exact – and nothing about this has been easy, though every challenge has certainly been worth it. Now we are so very close and we can't wait to launch!
Amidst the excitement, I am sure you have questions: What’s the hold up? Why can’t I buy my Lily Trotters right now? Allow me to shed some light.... First and foremost, our goal is to create and deliver a beautiful and functional line of compression socks that help women live and feel better – in style. Second, but equally critical, is to have everything designed and made right here in the USA. We are passionate about supporting our national economy. We will never compromise on quality, and this means we have to be meticulous every step of the way. Sounds easy enough to do, right? When I first came up with the idea for Lily Trotters, I thought so, too. The reality is that satisfying our high standards has affected our timing to launch our socks. And if you ask me, that’s okay. I can promise that turnaround time will progressively decrease once these initial manufacturing runs are perfected.
From a manufacturing standpoint, we have developed something very different than what exists. We went through countless prototypes and a comprehensive wearing study before we felt ready to meet our production minimums. Now, we have to contend with a six-week lead-time to receive our special order micro-nylon yarn (in custom-dyed colors). And we have tested – and are retesting – the compression in our socks to make sure that we consistently deliver a product that is not only aesthetically beautiful, but also performs second to none.
Every day brings new challenges, including all that is required to launch a Kickstarter campaign and to set up an e-commerce platform. Finally, though, in the next few weeks we’ll be ready to roll! I am deeply moved by all the support and interest in our product. I want to acknowledge the many women who have thanked me for designing these socks. Every personal journey I've followed via blog posts or through an email exchange has become part of this company – and influenced my own personal journey, as well. I feel connected to a much larger sisterhood. It's just really cool.
Given the positive responses, we know there is a need for Lily Trotters and we’re eager and excited to provide it. The potential is unlimited, and we are grateful that you're all behind us. We are doing our best to get you the best, most beautiful socks as soon as we can.
Thank you all; happy trails!
Lily Trotters Founder and Designer
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You see your favorite athletes wearing compression socks, sleeves, shorts, and shirts as they warm up, train, and play. And then you remember the person next to you on your cross-country flight mentioned she was wearing compression socks.
What exactly is compression wear and should you be using it? Or, is it a buzzword the athletic garment industry invented to increase sales? Is all compression wear equal? What is the right amount of compression? What is the correct compression for your needs?
We're off to the races! Woohoo!
Known as one of the best races on the East Coast, The Baltimore Running Festival is holding their 16th annual event which consists of a marathon, half marathon, 5k and more. Many organizations are coming out to show support, including one particularly awesome Baltimore-based high-performance compression sock company... Ahem - yours truly.
Our compression socks have become a favorite among local runners and fitness fanatics, so we just had to cheer on our tribe at this spectacular event. We can't wait to see runners reppin' their Lily Trotters athletic compression socks at the starting line!