Women-Led Wednesday - The united shopping day designed to create a gender-balanced economy set for November 27th, 2019.
November 5, 2019 (Baltimore, MD) — Lily Trotters Compression is thrilled to announce its participation in the second annual Women-Led Wednesday on November 27, 2019. Women-Led Wednesday is a collective brand campaign designed to spotlight and encourage holiday shoppers to support women-founded and women-led brands. Similar to purpose-driven shopping holidays like Small Business Saturday, Women-Led Wednesday is dedicated to supporting a specific business group – women, women-identified, and non-binary/genderqueer brand leaders – in efforts to create a more gender-balanced economy.
Beyond the November 27 Women-Led Wednesday holiday, the initiative is dedicated to promoting and uniting women-led brands year-round. The newly launched Women-Led Wednesday website and directory allow visitors to explore, search for and learn more about women-led brands.
“Lily Trotters began with the vision to empower women to live healthier more energized and supported lives and to this end, we remain evermore committed. After winning Title Nine's 2018 Movers & Makers Pitchfest, our decision to join forces with and support fellow women-led brands was a no-brainer for Lily Trotters. This simply builds upon our core value to help women ‘be unstoppable’ everywhere! We are proud to be part of WLW and truly value the relationships we have built and products of these other badass women-led brands."
- Susan Costa-Walston, Lily Trotters Founder & Designer
Today, women are 50.8% of the population and 52% of the professional-level workforce in the U.S. but only 25% of executives and senior management officials, 20% of board seats, and 6% of CEOs among S&P 500 companies. As of 2018, there were more CEOs named James than women of any name running Fortune 500 companies according to a study published by the New York Times.
“There’s no shortage of discussion and a lot of viable paths to get more women in the C-suite and on Fortune 500 executive boards,” said Women-Led Wednesday Creator and Wild Rye Co-Founder Cassie Abel. “I believe that one of the best and fastest paths to create a more gender-balanced economy; however, is to shine a light on and encourage everyone to vote with their dollars for brands that are already led by women. Visible female leadership is so important to the health of our global economy long-term, the collaborative initiative aims to encourage holiday shoppers to shop women-led brands on November 27, 2019 and the other 364 days a year.
“Participating brands are thinking bigger than themselves and understand that a rising tide lifts all ships,” Abel continued. “After over 100 brands committed to the initiative in a two-week period the first year, I knew the idea resonated with women business leaders. Women are eager to support each other in a way that’s really special. Year two is shaping up to be much bigger with more brands, bigger brands and a more coordinated effort. I can’t wait to see what we can accomplish—we truly are stronger together.”
WomenLedWednesday.com serves as the campaign’s primary discovery hub and directory of women-led businesses. Established female-led consumer products brands and retailers can join for the 2nd annual through the “join us” tab on the website.
Women-Led Wednesday is a nationwide campaign designed to encourage consumers to support by voting with their dollars for women-led brands during the holiday shopping season and beyond. The second annual Women-Led Wednesday will take place on Wednesday, November 27, 2019. The campaign supports women in leadership and empowers female entrepreneurs in efforts to create a more gender-balanced economic landscape. Our mission is simple: support women. Visit WomenLedWednesday.com for more information.
Lily Trotters Signature Compression
Lily Trotters have transformed what was once a utilitarian garment into a fashion statement — compression socks that can be worn on a run, a flight, a long shift or just for a night out on the town. Lily Trotters are the ultimate athleisure compression sock for women! Carefully crafted, Lily Trotters 15—20 mmHg compression socks are Built to Perform with an EASY ON & EASY OFF proprietary weave, cushioned heels, reinforced toes and anti-microbial and moisture- wicking finishes. Marathon strong and designer-inspired! You get fit, comfort, and style, whether you're wearing your best denim, high-tech running shorts or street chic boots with a skirt. Thin enough to rock your favorite shoes, Lily Trotters are easy to get on and off and comfortable enough to wear for hours. Whether you're running a marathon or a mile, standing all day or sitting through a long flight, there's a compression sock for your every need at Lily Trotters. Made (with love) and built for the long run in the USA. If you are ready for a compression sock makeover, then Lily Trotters are perfect for you!
About Lily Trotters - Lily Trotters is a women-owned company located in Baltimore and committed to making quality designer and high-performance compression socks in the USA. Working hard to educate women everywhere about the benefits of wearing compression, Lily Trotters' goal is to improve women's lives by simply getting them to change the socks they wear.
Where to Find Them - Lily Trotters compression socks retail for $39.99 and sleeves retail for $34.99. They can be purchased on lilytrotters.com, Amazon and at select retail outlets and boutiques in the US.
Get In Touch! For samples or additional information, please contact us! T: 855.ROCK.SOX / 855.762.5769
W: www.liytrotters.com E: email@example.com